The most vulnerable stage for the customer is the evaluation of alternatives. Consumer buying behavior is an art and science studied by major corporates, and one which marketers are trying to influence and affect at all times. What is the Importance of consumer buying behavior?

Not all promotional materials and advertisements excite a consumer.

Online Consumer Behavior Online Consumer Behavior Introduction Marketing seeks to influence consumers (or customers), but to influence, we must also understand, explain and predict its behavior. Perception also plays an important role in influencing the buying decision of consumers. 1) Increase revenue – The importance of consumer buying behavior lies in the fact, that we can improve our sales figures when we study the customers.

Shariful Islam Department of Marketing, Jahangirnagar University, Savar, Dhaka, 1342, Bangladesh Abstract The purpose of this study is to analyze factors affecting on online shopping behavior of consumers … An Analysis of Factors Affecting on Online Shopping Behavior of Consumers Md. 5 stages of consumer buying behavior are stages each customer goes through when they are purchasing a product.

Consumer Behavior Definition: The Consumer Behavior is the observational activity conducted to study the behavior of the consumers in the marketplace from the time they enter the market and initiate the buying decision till the final purchase is made.

We can alter the way we sell our products depending on the ways that customers buy them. Consumer behavior incorporates ideas from several sciences including psychology, biology, chemistry, and economics. Electronic commerce can produce numerous benefits to both sellers and consumers. The brand’s marketing extolled virtues of the product, but didn’t explain to consumers why it was based on superior knowledge. Consumer behavior is the study of consumers and the processes they use to choose, use (consume), and dispose of products and services, including consumers’ emotional, mental, and behavioral responses. The study of consumer behavior includes: How consumers think and feel about different alternatives (brands, products, services, and retailers) How consumers reason and select between different alternatives; The behavior of consumers while researching and shopping; How consumer behavior is influenced by their environment (peers, culture, media) Buying decisions of consumers also depend on the following factors: Messages, advertisements, promotional materials, a consumer goes through also called selective exposure.