The companies said the next step in the process will be unveiling a logo and the merger is expected to be completed in the first quarter of 2021. Following an initial phase with the two corporate logos appearing side-by-side – symbolizing the desire to respect the history, culture and industrial roots of the two groups – both Fiat and Chrysler now require a new corporate identity representative of an organization that is much more than the sum of its two component parts, based on strong core values that represents a unique corporate culture, a common … To modernize its image, FIAT set aside the circles, creating a rectangular logo with red as the background color, a chrome border and long letters. 1938–1949
The new FCA logo was created by the Italian branding company Robilant Associati, ending the use of the Fiat S.p.A. logo and Chrysler Pentastar logo for group branding. 1932–1938 Over time, the shape of the previous logo evolved to improve the design to better suit its time, as in this one where the logo became straighter. Fiat Chrysler and Peugeot are continuing with their merger activies, with the deal slated to close in early 2021. Business Insider logo The words "Business Insider".